Vtge 90s NABISCO "Thing" (Colophon) Man Rare - Given to Nabisco Employees Only

Description

Nabisco took their logo and turned it into a colorful, living, abstract “Thing.” The “Thing” seemed to literally call kids to Nabisco cookies.  The Nabisco Thing is often referred to as a Colophon Man, named after the trademark of Nabisco products. The original trademark was derived from an ancient symbol the early Christians used to demonstrate the triumphs of spiritual over worldly things. The Nabisco Company used the symbol since 1900. However the Nabisco Thing with the yellow oval shaped head, two crosses on the top serving as a hat, yellow arms with no hands and multicolored body and legs has marks molded into the body identifying it as “The Nabisco Thing.” The Thing, neither male nor female, was designed for children to take notice of the Nabisco cookies and other treats on the store shelves. The Thing is made of PVC and measures 5.25 inches tall.
The logo was printed on advertising and on selected Nabisco products such as Nabisco Cheese Nips. The Thing takes on different poses in the advertising. It appears to be dancing around and having fun where ever it is.  The three dimensional character stands with one arm bent up as if it’s waving a t a friend and one arm is bent down and the molded feet point to the side. My first thought, was what a neat advertising character. It would make an ideal Nabisco Company premium as far as I know it never was offered as a premium.
The Thing was only given to employees of Nabisco. The exact number made of The Thing was not known.